Bollywood actress and model Genelia D'Souja has lost some of endorsement which are related to her pre marriage status. This was a model who dislodged many seniors because when was unattached and the young set identified with her.
The advertising industry has strict rules when it comes to the model for their brands. The car industry wants a model that is young, unattached and pretty.
The home products prefer a model who is already a home maker, one who is recognizable and having a pleasing demeanor.
Effect of marriage is felt because of the demands of the advertising industry. The model who is now a home maker can no longer be identified as a "free bird", something which the young set prefers. The products for the younger set will be the colas, and related items.
Many stars like Shilpa Shetty and Lara Dutta have found that the tone the advertisements had changed soon after marriage. The advertisers are worried about who the star is representing.
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